Our story

Our Story

✨ Two Women, One Idea

It all started in a bright little New York apartment. Emily and Grace—two childhood friends—were fed up with outdated wallpaper designs. Everything looked either too old-fashioned, too expensive, or was a nightmare to install.

🌀 Tired of the Same Old Walls

At 30, after years working in textile design and digital marketing, they decided to shake things up. “What if we created a wallpaper brand that was fresh, bold, and made for real people?” That question changed everything.

🎨 Designers, Not Stock Images

They searched far and wide—from art schools to Instagram—to find emerging illustrators and surface designers with a modern touch. Today, over 20 talented artists bring life to their exclusive collections.

🧠 Simple. Stylish. Sustainable.

Their goal: beautiful wallpaper that’s easy to install (yes, even peel-and-stick), printed on demand to fit your exact wall dimensions, with no waste and no hassle. And of course—eco-friendly, made with safe inks and recyclable materials.

🚀 The Launch

After months of testing, refining, and sleepless nights, they launched their first website in the US. The first orders rolled in. Then came the reviews—heartfelt, excited, grateful. People were finally falling in love with their walls again.

🌍 Expanding to Europe

Demand grew fast. So Emily and Grace opened a European site—carefully translated, locally printed, and designed for the aesthetic sensibilities of European homes. 

📱 A Creative Community

On Instagram, Pinterest, and TikTok, their brand keeps growing—nurseries, modern living rooms, boutique hotels, creative studios. Customers around the world share their spaces and stories.

🤍 What Will Never Change

Emily and Grace still read every customer message. Their obsession? Making sure that opening a wallpaper package feels like opening a little piece of joy. Wallpaper isn’t just decoration—it’s emotion on your wall.